Teaming up with BYTE/DEPT®, we provided production services for Trainline's Better Days (I Came By Train) campaign, which aimed to promote the environmental benefits of rail travel and encourage pride in choosing to travel by train. As part of the campaign, Trainline released a new song, which served as the rallying cry for UK travel. The campaign was spearheaded by a dream collaboration between Trainline, Craig David and Francis Bourgeios (yes, The Train Guy).

Our team took care of all aspects of the production, from organizing the small shooting crew to scouting the locations and providing art direction. We worked closely with BYTE/DEPT® to ensure that the campaign's sustainability message was amplified across YouTube, Instagram, and TikTok through a number of online content creators.

The resulting campaign generated significant engagement and awareness for Trainline's sustainability message, encouraging more journeys by train and positioning Trainline as the ultimate booking platform for rail travel.