Wingstop wanted to create a special holiday ad that would encourage people to share a delicious meal with their loved ones during the Christmas season. When Glance Productions approached us to co-produce this we were thrilled to work with them on this project.

Our team worked closely with Glance, Wingstop and their creative agency to develop a concept that would resonate with their target audience, coming up with the idea of using a catchy rendition of Hallelujah as the sound bed for the ad. Who doesn't love to have that song stuck in your head over Christmas?

To bring the concept to life, we collaborated with director Duncan Lewis, who brought his unique vision and expertise to the project. He used slow motion and VFX to enhance the visuals, giving the ad a cinematic quality that elevated it beyond a simple social media spot. The ad featured mouth-watering shots of Wingstop's signature wings, fries, and dips, interspersed with heartwarming scenes of people sharing a meal and enjoying each other's company. The message was clear: during the holidays, there's nothing better than spending time with the people you love and sharing a delicious meal together.